Fee-only Mutual Fund Advisory India

Mutual Fund Portfolio Creation and Rebalancing Service for Indian HNI Investors

Investing in Indian Mutual Funds is not easy - presently there are more than 40 AMCs (Asset Management Companies) offering more than 11,800 schemes to investors. These are grouped into more than 25 different categories ranging from Debt to Equity and everything in between. Each scheme has two plans and anywhere from four to ten different dividend payment options. As perplexing as this situation is on its own, what complicates it further is that Mutual Funds in India are sold primarily by distributors, who are paid a commission by the AMC for their services. The commission structure of the AMC is not disclosed to investors, who are therefore led to believe that they are gettting free service from the distributor, whereas in reality the distributor may have sold them a scheme that pays them the highest commission! This system of AMC paybacks in the form of commissions creates a natural conflict of interest for distributors. Our Fee-only Mutual Fund Advisory service offering is designed to rectify and simplify this situation.

We are a SEBI Registered Investment Adviser (RIA) and operate in fee-only mode as required by SEBI regulations. This means that we charge investors directly for services rendered and are not compensated by any AMC in any manner whatsover for our services. Consequently we always have the best interests of the client in our mind. Unfortunately the financial services industry has historically operated in a "product sales" mode via distributors rather than in a "client centric" mode via RIAs. It is only in the last few years that the fee-only advisory model is becoming popular in India as investors are becoming more aware and beginning to realize the many advantages of paying directly for investment advice. Of late some portals have appeared that promise to deliver free online advice to investors for investing in Mutual Funds. However such portals make money by selling their Customers vital information to third party marketers. Investors should be cautious about such services lest their private data is publicly compromised. Privacy of client data is assured with RIAs.

Our Mutual Fund selection process

  • We start by first understanding our Client's financial goals and risk profile
  • Based on the above, we decide the best category of Mutual Fund that is suitable for the Client's situation for each goal mentioned
  • We then shortlist a few Mutual funds in each of these categories taking into account consistency of past performance as well as operating expenses of the fund
  • We refine the shortlist by examining the fund's portfolio and selecting the fund that has relatively more number of winning stocks. We leverage the icTracker database for this purpose. We are the only RIA who has their own proprietary database of stocks - the icTracker. This is our Competetive Advantage and it enables us to select Mutual Funds for our Clients in a way that no other RIA can.
  • We review your portfolio and provide free rebalancing advice during the service period

  • Most importantly our fee structure is Direct, Simple and Transparent. There are NO hidden charges


Thank you so much.. I am feeling so grounded by the knowledge you shared. You are a great advisor and I am glad I found you.
- Kalyani Tiwari, icAdvisor Client, Bengaluru

Advisory Fee structure

PackageMinimum CorpusFee PercentageValidity
MFEQ-STARTER Rs. 25 Lacs 0.5% of corpus 12 months
MFEQ-REGULAR Rs. 50 Lacs 0.45% of corpus 12 months
MFEQ-PREMIUM Rs. 150 Lacs 0.4% of corpus 12 months
MFEQ-HNI Rs. 500 Lacs 0.35% of corpus 12 months
MFEQ-SUPERHNI Rs. 2,000 Lacs 0.3% of corpus 12 months
MFDT-STARTER Rs. 25 Lacs 0.25% of corpus 12 months
MFST-REGULAR Rs. 50 Lacs 0.225% of corpus 12 months
MFST-PREMIUM Rs. 150 Lacs 0.2% of corpus 12 months
MFDT-HNI Rs. 500 Lacs 0.175% of corpus 12 months
MFDT-SUPERHNI Rs. 2,000 Lacs 0.15% of corpus 12 months
GST @18% will be additional. Packages struck out above are not available anymore.

Are we justified in charging a percentage of Corpus as Advisory Fee?

Consider the following table. It gives a comparison of the average expense ratio of direct and regular plans of mutual funds across different fund categories and AMCs.

Fund CategoryRegular Plan average expenseDirect Plan average expenseSavings in Direct plan
Average Savings in Direct Plans0.75%
Source: Value Research Online

What this table is telling you is that when you buy Mutual Funds from a distributor, they sell you Regular Plans where you end up paying higher expense ratios to the tune of 0.75% of corpus on average. What is worse is that this fee is deducted from the NAV by the AMC without your knowledge, giving you the impression that you got a free service from the distributor. Plus this fee is annual - the distributor keeps getting paid every year as long as you stay invested in the fund. This cozy relationship between the AMC and the distributor is clearly not transparent, but ask yourself - is it even fair?

On the other hand, as a SEBI RIA, we recommend only Direct plans to you and charge you a fraction of the savings as a one-time fee to compensate us fairly for our efforts. Our fee structure is published above and hence it is transparent. The result is a win-win sitaution - you get unbiased advice tailored to your risk profile and financial goals and we get paid by you directly for our services. Moreover we remain accountable to you during the entire service period. That is fairness and transparency combined.

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  • 50% of the Advisory fees will be due in advance at the start of the service
  • The balance 50% will be due after six monthsservice
  • Clients will have to fill up a brief Risk Profile form
  • Clients will optionally also have to inform us about their financial goals
  • Clients will need to have their KYC registered on file with a SEBI approved KRA and provide us their PAN card copy for KYC verification
  • SIP/STP corpus will be calculated by multiplying the SIP amount with the number of planned installments

How to make payments

Payments can be easily made by NEFT bank transfer, cheque deposits or UPI apps like BHIM, GPay, PayTM, PhonePe, etc to our account at HDFC Bank at Mumbai, India. Our bank details are as follows:

Account Number :00852560000667
Account type :Current account
Account name :Attainix Consulting
Bank branch IFSC code :HDFC0000085
Bank branch address :HDFC Bank, Regal Cinema Building, Shahid Bhagatsingh Road, Colaba, Mumbai 400039

Happy Investing!